Over the past several years, state and local governments, along with supportive community organizations, have shifted their focus from exclusively targeting businesses and jobs to prioritizing people. Increasingly, communities are asking, “What can we do to make this a better place to live and work?” Using data from U.S. counties, Steve Deller finds evidence that increasingly jobs follow people, rather than people following jobs. This finding reinforces the importance of attracting and retaining residents alongside the traditional focus on business and job growth.